Cases
December 2, 2025
5 min read

finding the right creators to unlock performance for 16.08 WEAR

for fashion brand 16.08wear, we produced a series of ugc videos designed to outperform their existing ad creatives. the brand now receives monthly creators through our network, ensuring a steady flow of authentic social content that fits their audience and identity.

the Challenge

16.08wear struggled to find creators who truly matched the brand’s identity and tone. The brand needed authentic male creators who could represent the products in a natural way, without the content feeling forced or overly produced.

Thanks to Keep Moving’s curated creator pool, we were able to quickly connect the brand with creators who aligned with their visual identity and audience.

the Strategy

We analyzed the brand and defined exactly what was needed: male creators aged 25 to 35 who could clearly communicate the product usp’s through short form social video.

The creators produced ugc style videos that felt native to the platform, highlighting the products in everyday use. The content was then deployed as social ads across both cold and warm audiences to test impact and efficiency.

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the Results

this shift resulted in 50% more sales, showing how authentic creator content converts faster than polished studio ads.

Up to 2× higher CTR
The new UGC ads delivered up to a 2x higher click-through rate compared to the brand’s previous studio-style creatives, across both cold and warm audiences.
Strong CTR on cold & warm audiences
The creator-led content achieved over 1% CTR on cold audiences and over 2% CTR on warm audiences, indicating strong audience fit and message clarity at every stage of the funnel.
50% increase in sales
By switching to authentic, creator-driven ads, 16.08wear saw a 50% uplift in sales, proving that native, trust-based content converts faster than polished brand ads.