the Challenge
onyx wanted content that went beyond product shots. they needed creators who could show the suitcase in real situations and make the brand feel like part of a modern travel lifestyle.
Service offered:
UGC creator matching
for onyx suitcases, we sourced six creators whose style and travel mindset naturally fit the brand. the goal was to create social content that feels lived in, stylish and connected to real travel moments.
the Strategy
we selected six creators who matched the onyx audience and let them create travel stories around packing, moving and exploring. the focus was on natural use, real environments and capturing the feeling of the journey rather than only the product features.
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the Results
the campaign delivered authentic and visually strong creator content that made onyx feel more relatable and aspirational. the brand received a set of social assets ready for tiktok, reels and ads, and a clearer connection with their travel focused audience.
Other Cases
Cases we are proud of
Check out some of the cases we've worked on, highlighting our expertise in social media content.