For Philips OneBlade’s late summer campaign, we sourced three creators who perfectly matched the brand’s target audience. The brief called for young, urban looking men who could naturally represent the energy and style of OneBlade.
Philips needed the right creator matches within a very short timeframe. This was challenging, as male creators aged 25 to 35 are relatively scarce in the Netherlands. Thanks to our curated creator pool and fast selection process, we were able to deliver three strong matches within just a few days.
The content needed to feel user driven and highly relatable. Videos were designed to look effortless and show how easy it is for viewers to use the product themselves in everyday life.
Through clear guidelines, strong creative direction and close communication, the key usp’s of OneBlade were integrated naturally, without the content feeling overly polished or ad like.
The campaign resulted in three high performing ads that went live in Q3 2025. The content performed well in paid social, achieving a strong click through rate and helping Philips connect with a younger, more urban audience.
Check out some of the cases we've worked on, highlighting our expertise in social media content.